Paint America Pink - Opportunity Video

As part of Mary Kay’s 60th anniversary campaign, our creative team was tasked with producing a compelling video that showcased the profound impact the company has had on the lives of millions of women—past, present, and future. Our approach leveraged one of Mary Kay’s greatest strengths: the authentic, emotional, and diverse stories of lives transformed through the business opportunity. Featuring real beauty consultants in their personal environments, we wove their narratives together using bold splashes of the brand’s signature pink as a unifying visual element. The video debuted at the company’s key anniversary event and continues to serve as a powerful recruiting and promotional tool.