ClearProof Acne Solutions System Launch

The launch of Mary Kay’s new acne treatment system required a vibrant and engaging approach tailored to a youthful audience, with a primary focus on teenage and young adult females and a secondary appeal to males. The visual identity was designed to align with the product packaging, incorporating a fresh and modern color palette. The creative execution emphasized a skincare experience that is fun, clean, and effective, reinforcing the brand’s commitment to accessible and results-driven solutions.